Rather than a static display, Humbug became the star of a city-wide treasure hunt. Each weekend in July, he appeared at secret Bournemouth locations, with clues revealed in the Bournemouth Daily Echo.
Families eagerly searched for him, sharing photos on social media with#BournemouthPenguinfor a chance to win exclusive prizes. The campaign sparked excitement, drawing crowds and generating online buzz. By the time the penguins arrived, Bournemouth was buzzing with anticipation, making the enclosure’s launch a city-wide celebration.
