BIG HANDS PROJECT
When Nikon envisioned an iconic campaign to celebrate photography, we made it a reality at scale and at speed, we installed giant sculpted hands across eight major cities:
Munich, Zurich, Berlin, Milan, Warsaw, London, Moscow, and Paris.
Each installation was designed to mimic the act of framing a photo, transforming public spaces into interactive art that encouraged passers-by to see the world through a photographer’s lens. The project required seamless coordination across multiple countries, ensuring precision fabrication, international logistics, and rapid on-site assembly.
